Creating a powerful brand position makes all the difference! You’ve worked hard to create your product or program and you are ready for the customers to start lining up to buy. How do you make sure that you are “top of mind” when your ideal customers seek what you have to offer? Let’s be honest — there are dozens, if not hundreds of other businesses that do what you do. So, how do you present yourself in a way that makes YOU the Leader of the Pack?
There are some specific things that you can do to create a powerful brand position statement:
- Define your ideal customer in specific terms
- Describe your customer’s pain points
- Compare without criticism
- Paint a promising picture in describing benefits
A Clear Statement of Your Brand Position shines the spotlight on you so your customers:
- See You FIRST
- See you CLEARLY
- See your VALUE
- See themselves saying YES!
Want to learn more? Join us today (Thursday, April 14) at 12 Noon Eastern for our FREE Teleclass: LEADER OF THE PACK: THE POWER OF BRAND POSITIONING.